Integrated strategy · 2026SEO
Papier: Integrated Digital Marketing Strategy
Developed a data-driven digital marketing strategy for Papier, combining competitor analysis, technical SEO and customer segmentation to strengthen its UK digital presence.
- Conducted SEMrush keyword gap analysis against Moonpig and Rifle Paper Co.
- Evaluated website performance and technical SEO using Google PageSpeed Insights and Screaming Frog.
- Developed SEO topic clusters, influencer marketing and retail media strategies.
- Created RFM-based customer personas, SMART objectives and KPI forecasts for CAC, ROAS and customer lifetime value.
12,100Analysed competitor search performance using SEMrush to uncover high-value keywords and untapped organic search opportunities.
CACROASCLVRFMSEMrush
Digital platform · Mar–May 2026Web build
Digital Platform Proposal for a UK Internet Provider
Contributed to the development of a digital platform proposal, leading the platform architecture section and independently building a functional ISP website.
- Proposed a headless CMS, customer self-service portal and cloud hosting infrastructure.
- Contributed to AI chatbot integration, UX/UI planning and digital marketing strategy.
- Independently designed and developed a working ISP website using HTML, CSS, JavaScript, PHP and MySQL.
- Built an interactive quote calculator and developed the website's brand identity from scratch.
HTML/CSS/JSPHPMySQLChurn
5performance indicators defined across customer acquisition, lifetime value and AI chatbot efficiency.
Consumer research · Jan 2026Qualitative
Vegan Identity Among Gen Z in India
Explored how cultural and family influences shape Gen Z consumers' attitudes towards veganism, using qualitative research and behavioural theories to develop actionable brand recommendations.
- Designed and conducted primary research, gathering 124 responses and selecting 12 participants for qualitative interviews.
- Applied Sense-Making Theory and Motivation Theory to analyse consumer perceptions and behavioural influences.
- Translated research findings into actionable insights for brands targeting Gen Z consumers.
Purposive samplingThematic analysis
124 → 12participants selected for in-depth qualitative interviews from survey responses.
Research · Mar 2025Quantitative
Women Entrepreneurs in the Fashion Industry, Salem
Conducted primary research to examine business challenges among women entrepreneurs, focusing on digital sales adoption, online and retail operations, and changing consumer trends.
- Surveyed fashion and lifestyle entrepreneurs to identify key business challenges and market barriers.
- Analysed responses to evaluate digital adoption, sales channels and consumer behaviour.
- Developed data-driven recommendations to address business challenges and improve market opportunities.
85fashion and lifestyle entrepreneurs participated in primary research.
